i believe this is what they call in advertising “polishing a turd”

where i sat was my choice if i liked middle seats or wanted to pay more to sit somewhere else.

when i got to the airport i had lots more choices too – like “i could check luggage”, “upgrade to first class”, “enjoy an in-flight meal”, or “in flight internet access”

i chose not to be nicked and dimed to death, but when the plane landed a few minutes early and they said we had to wait for our gate, american airlines missed a great opportunity, because i would have chose to pay a lot to get off their plane.